Adding value by providing variety to our customers' lives
Sony Digital Network Applications, Inc. (SDNA) was founded in 2000 to develop software for Sony products. The dramatic growth of network capabilities is transforming consumer electronic devices in the 21st century. Crystal-clear music and high quality images are easily distributed over networks, enabling their enjoyment at any time, anywhere, and with anyone we choose. This is made possible by the power of software. Software presents a dynamic and innovative experience through network devices. Backed by Sony’s sophisticated technology, SDNA reinforces the pleasure of hardware use through network connections. Our hope is to create a new and rich lifestyle, and we continue our perpetual quest to meet this challenge. |
The Passion for Creating Innovative Products
For more than 60 years, Sony has been committed to developing unique, innovative ideas and quality products. As a result, we have grown into a brand loved by people the world over. SDNA’s approach to creating products shows that we have inherited the Sony DNA. Our responsibility as an independent company is to provide an environment where engineers can develop software freely and with few restrictions. New and unique ideas often result in technical innovations and create novel features, but they may be insufficient for producing a truly valuable product. We must retain our strong commitment to keep products of the highest quality in the production cycle.
Software is an intellectual product that springs from the creativity of the human brain. A key aim of SDNA is to establish a working environment in which all members of the organization are involved in the invisible process of software creation and can apply themselves with diligence to enhance the quality of that software.
Software’s presence continues to grow in the electronics industry. SDNA will also grow, expanding its activities and creating ever more value by developing software of increasing quality and significance. |